Report On British Airways Example

Report On British Airways Example Report On British Airways â€" Coursework Example > AbstractBritish Airways is the largest airline of the United Kingdom. This analytical essay presents information about British Airways and just how this airline has become so successful in such a short spam of time. The bibliography presents a number of sources in Harvard format. OutlineExecutive SummaryIntroduction Structure and key issues of the European airlines industryPEST Analysis for the present and upcoming years of the airline industryThe airline industry in terms of Poster’s five forcesmajor threats and opportunities confronting British AirwaysWays that British Airways might take up to consolidate its improved performanceConclusion and RecommendationsExecutive Summary Founded in the year 1924 as Imperial Airways, British Airways is now the largest airline of the United Kingdom, and is counted amongst the largest in entire Europe. A number of airlines merged in the year 1935 under the name of British Airways ltd, which were later nationalized 1939 so as to form British Overseas Airways Corporation (BOAC). In the year 1949, a new airline was launched with the name of British European Airways (BEA) and in 1972, BEA and BOAC combined together and were later joined by many different airlines to form British Airways in the year 1974. British Airways became the most profitable airline in the entire world in the 1990s and also made its slogan “The World’s Favorite Airline”. Now, British Airways has more than five hundred and fifty destinations and that too at the best airports across the world. In recent years, airlines within Europe have seen much growth, and are facing far much more competition. A number of reasons and issues can be related to the emergence of budget airlines all across Europe. The top most reason here being the deregulation of the airline industry in the year 1997, extremely bad economy in the 1990s (which brought up many issues such as lesser productivity etc, and the recent terrorist attacks that took place in the year 2001, after which there was a sudden increase in the price of fuel. British Airways faces a number of opportunities and threats in upcoming years. These include the ever rising security issue, competition from other up coming airlines etc, but British Airways would definitely find its way through these problems. Opportunities include alliance with other airlines, flights to even more destinations etc. Introduction The airline industry across the world has been growing rapidly. In recent times, the usage of airlines has increased, or it can be said that people now prefer traveling by air as compared to other means of transportation. The airline industry is mainly being used by people to travel for business as well as holiday purposes. People now find it extremely convenient and inexpensive to fly to further very exotic destinations to spend their holiday time. As for business trips, most of the companies across the world have a number of international investments, hence traveling to inte rnational countries is a must for business men. While the aviation industry has grown rapidly across the world, the European airline industry seems to be most profitable. Europe has played a major role in the growth of the airline industry throughout the world. Low-cost airlines, availability of more seats, even more flights etc are some of the factors that have and will always play an active role in the rapid growth of the European airline industry. A research study showed that in the month of July, 2005, airlines all over the world issued nearly 20.8 tickets to people traveling to and from Europe, which was a whole seven percent increase since July, 2004. Also the same report showed that the capacity of seats in the European -airlines has increased from a mere 3.8 million to/ a shocking 63.5 million, a whole six percent increase (Stanley, 2005). In the European aviation industry, the British airlines have outgrown all of the others. UK’s largest international airline is Britis h airways, which according to its website flies to over five hundred and fifty destinations. Being a low-cost airline, British Airways has gained huge revenue. Just recently, in September, 2006, British Airways announced its half year report which stated that British Airways had earned a profit of £345 million, even there was although the pre-tax profit was £371 million (Good results impacted by disruption, 2006).